Privacy policy

This privacy policy ("Privacy Policy") applies to personal data used in the environments described below (collectively, the " platform"): (the "website"), in the performance of related services.

The data controller is Horsify B.V., Poortland 66, 1046 BD Amsterdam, the Netherlands ("Horsify" or "we"). If you have any questions about the protection of your personal data, please send an email to

We are committed to protecting your privacy. We are following this Privacy Policy in response to the General Data Protection Regulation (GDPR) and to inform you about how we collect and use information that may identify you, such as your name, email address, address, other contact details or other information you provide to us when using the platform ("personal data") and the cookies we use. Please take the time to read this Privacy Policy carefully.

1. Which data do we collect?

When you visit and/or use our platform or contact us, we collect the following data:

2. How long do we keep personal data?

We keep personal data for as long as the law requires when it comes to administration and invoicing. In all other cases, we will keep the data for as short a period as possible.

3. Protection of your personal data

The transmission of information via the internet is not always secure. Although we always do our best to protect your personal information, we cannot guarantee the security of your information transmitted to our platform. Any transmission of information is at your own risk. Once we have received your personal data, we apply strict procedures and security measures in relation to that data.

4. How do we use your personal data?

In general, we only use personal data to provide you with the services you have requested, to enable contact between users, to provide customer service, to provide you with content and advertising that we think may interest you, to conduct customer research, to send you marketing and promotional emails and to notify you of important changes to our platform.

We use your personal data for the following purposes:

5. Withdrawal of consent or objection to direct marketing

You have the absolute right to unsubscribe from direct mail at any time. You can do this by following the instructions in the message if it is an electronic message or by contacting us using the details below:

6. Disclosure of personal data to third parties

We take the security and processing of your personal data very seriously. We may share your personal data with selected third parties, including in the following situations:

7. Your rights in regard to your personal data

In regard to your stored personal data you have the right to ask us for the following:

8. About other websites that are linked to our platform

We are not responsible for the practices of websites linked to our platform, nor for the information or content contained therein. Links to other websites are often provided merely as pointers to information on topics that may be useful to users of our platform.

Please note that if you move from our platform to another website via a link, our privacy policy will no longer apply. Your browsing and interaction on another website, including websites that have a link on our platform, is subject to the rules and policies of that website itself. Always read these rules and policies before proceeding.

9. Social media and user-generated content

Some areas of our platform allow users to post their own content. Please note that content uploaded to any of our platforms may be viewed by the public and you should exercise caution when providing certain personal information through this platform, such as financial information or data that is considered private. We are not responsible for the actions of others if you post personal information on any of our social media platforms such as Facebook or Instagram. Please also refer to the respective privacy and cookie policies of the social media platforms you use.

10. Changes to our Privacy Policy

If we change our privacy policies and procedures, we will post those changes on our platform to let you know what information we collect, how we use it, and under what circumstances we may disclose it.

11. Where your personal data is stored

The data we collect from you may be transferred to and stored at a location outside the European Economic Area (EEA), including for the purpose of processing that data by selected third parties to facilitate Horsify's business. Countries outside the EEA may not have laws that provide the same level of protection for your personal data as the laws of countries within the EEA. Where this is the case, we will take reasonable steps to ensure that such transfers comply with applicable data protection laws. We will retain your personal data for as long as is necessary to carry out the activities set out in this Privacy Policy, as otherwise notified to you or as permitted by applicable law.

12. Cookies

Like other commercial websites, our platform uses standard technologies, including cookies and similar tools, including web server logs, web beacons, tokens, pixel tags, local storage, device IDs and tracking IDs (collectively referred to as "cookies" in this Privacy Policy) for the purposes set out below. Note that third parties collect and use data from cookies placed on the platform. This Privacy Policy may not describe the privacy practices of those third parties. We encourage you to read the privacy policies of these third parties and if you prefer that your information not be used by these parties, you may follow their opt-out procedures, if applicable.

13. Inspection of your data by our team

Horsify staff may have access to your data, including your profile, payment details and messages to other members. This is done to provide (technical) support, to handle complaints and to fight abuse. In short: to provide you with a safe website and a good service.

14. Why, how and when we use cookies

a) For transactional reasons
The use of cookies for this purpose is essential for the proper functioning of our platform. It may be necessary to enable you to use our platform and features, for system administration, to prevent fraudulent activity, or to keep you logged in to the website. These cookies cannot be disabled as our platform cannot function without them.

b) For functional reasons
Using cookies for this purpose allows us to improve and simplify your user experience. For example, cookies store the choices you make, such as the country in which you visit our platform, the language, search parameters such as date, region or treatment, and help to identify problems with our platform (e.g. crash incidents). This information may be used to provide you with an offer that is better tailored to your choices and to customise and improve your visits to our platform. The information these technologies collect may be personally identifiable, such as your login details. They cannot track your browsing activity on other websites or in applications outside the platform. We use some tools for this purpose.

c) For performance reasons
By using cookies for this purpose, we can better understand how many users visit our platform, how users get to us and use our platform, and which parts of our platform are most popular. This helps us to improve the platform, e.g. navigation and user interface, and to improve our products and services. We use Google Analytics, among other things, for this purpose. We also use these cookies to measure the effectiveness of our online marketing and advertising activities. Thus, we use a number of third-party cookies, including but not limited to Facebook.

d) For targeting or advertising
The use of cookies for this purpose allows us to serve ads on and off the platform and to collect information about your browsing behaviour and use of the platform in order to make the ads more relevant and personalised to you and your interests. We may use re-marketing technologies to enable third parties to show you relevant and personalised ads through their networks. They are also used to indicate that you have seen a particular ad, to limit the number of ads and to measure the effectiveness of an advertising campaign. We use third-party technologies for this purpose, including but not limited to Google Analytics and Facebook Analytics. Technologies are also used by social media websites for advertising and targeting purposes (including Facebook).

These technologies store the websites you visit and this information is shared with other parties, such as advertisers. When we use third parties for advertising and targeting purposes, we may disclose the following: